Monday, March 12, 2007

Arthur is Dead


Word is that Arthur Magazine has bitten the dust. Like the Beatles, or my first marriage, it starts out fun and ends up in court. Awhile back I got into an online tussle with Arthur publisher Jay Babcock over a CD that had been included with a recent issue. The CD was one of those creepy hip advertising things, a Tylenol ad campaign promo disguised as a "freak folk" sampler featuring bands like White Magic. Babcock argued that more advertising money was good for the health of Arthur but I saw it as a bad sign that the same folks who put out the Golden Apples of the Sun comp (also featuring White Magic....hmmm) would stoop to allow their name to be used to promote corporate ibuprophin. I now wonder if Laris Kreslins had similar doubts. But a five year run is about average for a rock band, a restaurant, or a magazine. Still, I'm sad to see Arthur go.

UPDATE:
Arthur came back and is now available in select stores everywhere...

1 comment:

parabells said...

HMMM>>> THEY HAD A PARTY AT SXSW.......GUNNAR