"'420' began its sub-rosa linguistic career in 1971 as a bit of slang casually used by a group of high school kids at San Rafael High School in California. '420' (always pronounced "four-twenty," never "four hundred and twenty") came to be an accepted part of the argot within that group of about a dozen pot smokers, beginning as a reminder of the time they planned to meet to light up, 4:20 p.m." snopes
The DCist blog explains 420
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